Embracing A New Era of AI

In the February edition of InMobi Connect, we present some of the latest insights from our consumer research on healthy eating and beauty. We also offer the lowdown on VCDPA, and how we plan to leverage a wide array of AI-driven apps in 2023.

[BLOG] Crawl, Walk, Run: Embracing A New Era Of AI

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We've been using machine learning in MarTech platforms to automate key marketing and sales processes for years. But we've also been keenly aware that AI has promised so much more. Here is a quick overview of our roadmap on how we plan to optimize and leverage AI.

[PLAYBOOK] 7 Key Marketing Insights on Today's Healthy Eaters

To help you more easily identify and engage healthy eating audiences, the team at InMobi surveyed health enthusiasts, diet and nutrition purchasers, and users of health and fitness apps to find out who these consumers really are, what their preferences are, and what challenges they face in maintaining a healthy eating lifestyle. Here's what we found.

[INFOGRAPHIC] 5 Steps to Activating Creative Ad Formats

As mobile device usage continues to skyrocket, it's important for advertisers to consider creative strategies to reach and engage their target audience. Here are five first steps to take when activating creative ad formats for mobile campaigns.

[PLAYBOOK] New Year, New Insights On Beauty Care Marketing

InMobi's Audience Intelligence Report revealed some key insights into specific age and gender shopping behaviors across skincare, makeup, and haircare that will help fine-tune your customer engagement strategies. Check out the report!

[LEARNING] Train Your New Hires with InMobi University

We have more than 15 courses to help get anyone up to speed on the mobile landscape. InMobi University simplifies complicated topics into 20-minute easy-to-understand lessons. Whether you need quick training for a new hire, or you want to brush up on some advanced topics yourself, we have a free course for you!

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