Learn about the importance of brand safe inventory, new Google ad policies, CPRA rollout and more!

Web version  Major Trends to Read As You Stay Cozy this Winter In the December edition of InMobi Connect, we go over some major trends that we will be taking into 2023 with us. We break down the importance of brand-safe ad inventory, the short-term effects of Google's new ad policies and the new CPRA rollout. Also, don't forget to join us at CES 2023 Jan 4-7 to learn more about InMobi's approach to these trends. [ONE-PAGER] 3 Brand Safety Best Practices from InMobi Brand safety is top-of-mind for many advertisers and agencies these days, especially in the wake of the upheaval going on at Twitter and other social platforms. These disruptions are prompting marketers to take a fresh look at what content and platforms make the most sense for their brand to engage with. Here's our latest primer on the best practices. [EVENT] Join InMobi in Las Vegas at CES! 2022 is coming to a close and it's time to pack your bags for CES! Jump start your new year by joining InMobi on Jan 4-7 at one of the most influential tech events in the world. We'd love to grab dinner or drinks with you at the show, RSVP here to meet. [REPORT] InMobi and Tenjin Ad Monetization Report InMobi and Tenjin have combined their efforts to bring you a new edition of the ad monetization insights for mobile game developers report. Read more to learn about the key aspects of the ad monetization market and short-term effects of the new Google Play ad policy. [BLOG] Everything You Need to know About the CPRA Rollout While the United States is gearing up for new state privacy regulations coming into effect in 2023 (Virginia, Colorado, Utah), the first-ever comprehensive privacy law in the country – CCPA (California Consumer Privacy Act) – has been revised to include consumer rights under what is called the CPRA (California Consumer Privacy Rights Act). Here's everything you need to know. [BLOG] 5 Ways to Boost App Revenue During the Holidays We are nearing the end of 2022, and consumers are experiencing their first post-pandemic holiday season. Earlier this year, eMarketer predicted that m-commerce would grow 24.8% in 2022 during the holiday period. Here are five ways you can grow app revenue during the holidays. Where to find us: InMobi, 1825 S Grant St San Mateo, CA Changed your mind? You can unsubscribe at any time.