Win Last Minute Shoppers This Holiday Season

In the November edition of InMobi Connect, we conducted a survey to help you understand how to capture the attention of last-minute holiday shoppers. We also break down the importance of ad quality for rewarded video ads and dive in the future of the consuming content on the surface.

[PLAYBOOK] Holiday Shopping: Understanding Consumers on Their Final Sprint

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These next few weeks are crucial for marketers as consumers work their way through their last-minute holiday shopping lists. Our team at InMobi surveyed holiday consumers on exactly how they plan to shop in the final half of the shopping season to help you capture the attention and dollars of these last-minute shoppers. Read our playbook to find out!

[RESOURCE] Sharpen Your Skills with InMobi University

Did you know that almost 50% of marketers consider themselves mobile advertising novices? We were a bit surprised as well, given that the average consumer spends up to 5 hours per day on their smartphone. So last year we launched InMobi University, a free educational resource for you to master all aspects of the mobile ad buying ecosystem. Come find everything you need for a smarter, more successful 2023 at InMobi University.

[BYLINE] The Rise of the Surfaces Economy: What it Means for Consumers and Marketers

Are you ready to embrace the new digital trends coming your way in 2023? With Apple's SKAN 4.0 and ATT changing the advertising landscape and the evolution of smartphone surfaces that will change consumers' mobile experiences, Abhay Singhal, Co-Founder of InMobi Group and CEO of InMobi Advertising Platform, shares his predictions for digital trends that are likely to rock the marketing and advertising world next year.

[VIDEO] The Importance of Ad Quality for Rewarded Video Ads

Did you know that 54% of mobile gamers prefer rewarded video ads over other formats overall? Because users have such a positive view of rewarded ads, it's vital to ensure that only quality ads appear in these highly critical ad placements. GeoEdge Co-Founder and CEO Amnon Siev breaks down the importance of ad quality for rewarded video ads in this #MobileMonday video.